BLOG 2026

In this exclusive Q&A with M.King, M.King opens up about  The AI Coordinator Initiative, the "why" behind these eight new positions, and the specific roles they play in preparing M.King Media INC for its future.

 

M.King Media has always been about storytelling. What inspired the decision to formally launch the AI Coordinator Initiative now?

 

M.King: You know, God has always been encouraging me and moving me forward. The era of me wearing so many different hats is shifting. My desire to learn hasn’t reached its end, but the season of me trying to handle marketing, social media, operations, and administration all by myself has.

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I don't think we can continue doing God’s will the way He wants—and the way He’s planned—with me trying to do it all alone. Logically, people often try to do everything themselves, but I’ve been praying for more time. The Lord spoke to my spirit about using AI. We’ve been implementing it slowly into M.King Media INC., but then God told me to create these 8 AI Coordinator positions literally. It’s exciting to use technology to help expand our scope and mission.

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Adding 8 new AI Coordinator positions is a significant investment! Can you tell us about the specific roles these coordinators will play in the organization's daily operations?"

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M.King: So, as far as it goes for these eight new AI Coordinator positions, these are the roles they’re pretty much going to play in the daily operations of our organization to help us do God's will:

• Strategic Coordinator: This is a higher-level position to help us create strategies that are simple to understand. They look at a project and apply tasks to the various coordinator roles below to meet our corporate goals.

• Marketing Coordinator: They come up with the practices for us to implement—assisting in brand strategies, keeping us consistent, and identifying new, creative ways to increase our brand awareness.

• Scheduling Coordinator: This role creates our weekly schedules to ensure our time and efforts are being invested and used in the best way possible.

• Grants & Fundraising Coordinator: Their job is to seek out financial opportunities (non-lending) to help us further the mission of M.King Media INC.

• Social Media Coordinator: They coordinate the precise types of posts, hashtags, and ideas to get the most spiritual ROI and impact, while developing and curating engaging content.

• Board of Directors Coordinator: This role comes up with the best practices on how we handle and maintain our relationship with the Board of Directors.

• Financial Data Coordinator: They observe and analyze our financial data to identify trends and ensure we are using the best practices.

• Project Research Coordinator: This role provides deep research for our productions, whether it’s historical or news-centric—responsible for fact-checking, finding stories, and locating archival footage and photos.

 

By bringing these roles in, it's really about making sure we aren't just busy, but that we're being effective with what we've been given.

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When looking for our 8 new coordinators, what were the 'must-have' qualities you were searching for? Was it more about technical skill or creative intuition?

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M.King: ​​​​To be honest, I wanted a balance of both. Initially, our first coordinator started with small technical projects—things like correcting grammar and helping us draft press releases. But as I looked at these eight new positions, I realized I wanted both technical skill and creative intuition.

 

One of the main reasons we started using AI for press releases was that I wanted to step away from my own voice for a moment. That isn't a negative thing, but you don't always want everything to sound like the same person; audiences can get overwhelmed by that. Using AI to generate ideas, results, and information provided a fresh perspective. That was the real selling point for this project—finding that perfect balance between the two.

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Some in the creative industry are wary of AI. How do these new roles enhance, rather than replace, the human creativity that M.King Media INC. is known for?

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M.King: ​​​​You know, it’s funny—I think I touched on this earlier, but I truly believe AI doesn't replace creativity; it enhances it.

I was recently working on the St. Patrick’s Day featured gallery for crossfirstnews.com, and I ended up talking to the AI Coordinator. I asked if there was anything else I could do to wrap up the gallery, and it shared two facts with me that I hadn't even considered. One was about the Potato Famine—how millions died, and millions more ended up coming to the U.S. and Canada, bringing their passions and ideals for St. Patrick with them.

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The other one was a real surprise: Did you know the first recorded St. Patrick’s Day parade took place in St. Augustine, Florida? That’s the nation’s oldest city, and it's just a stone’s throw away from my hometown of Jacksonville!

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I think AI definitely adds elements to our projects that help us shock and surprise people. And hey, it may even shock and surprise people right to Christ.

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Where do you see the AI Coordinator Initiative leading M.King Media INC. in the next 2 to 5 years?

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M.King: ​​​​Looking down the road from now, I see M.King Media INC. reaching a much larger audience—reaching more souls and pointing more people to Christ. I see us 'digging deeper into the soil,' if that makes sense. I don’t necessarily want to expand the organization beyond its bounds; I want us to go deeper.

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I see us having the funding to take our ministry further out there and create even more compelling, deep-dive media. One of my big goals is to see Cross First News become a weekly broadcast.

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The sky is truly the limit now that the walls that were hindering me are broken down. You know, AI can be a scary thing, and it definitely makes mistakes. But at the end of the day, with the right focus, the right mindset, and a willingness to learn before you tell AI what to do, I believe it’s going to be a good thing—not only for right now, but for our entire future.

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